Customers Value Strategic Advice from Their Sales Representatives

Once upon a time, a sales professional could be successful by serving as a nice, friendly “talking brochure” for their company’s product or service. No longer is this the case. If you’re still operating as a talking brochure today, your days as a sales executive are numbered. Instead, research shows that customers value a sales consultant who can actually serve as a strategic advisor of sorts. Look:

Customers Expect Strategic Advice from Sales Executives

Watch this recent video of Neil for further explanation:

3 Responses to “Customers Value Strategic Advice from Their Sales Representatives”

  1. amr hamdy February 4, 2012 at 10:40 pm #

    good presentation

  2. Kumar Kunal May 22, 2012 at 4:43 am #

    Hi Sir,
    Great article on professional sales and I am going to by your book “Spin Selling”
    It’s great that I found it.

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