Once upon a time, a sales professional could be successful by serving as a nice, friendly “talking brochure” for their company’s product or service. No longer is this the case. If you’re still operating as a talking brochure today, your days as a sales executive are numbered. Instead, research shows that customers value a sales consultant who can actually serve as a strategic advisor of sorts. Look:
Watch this recent video of Neil for further explanation:
good presentation
Hi Sir,
Great article on professional sales and I am going to by your book “Spin Selling”
It’s great that I found it.